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Collaborative Selling: How to Gain the Competitive Advantage in Sales

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About the Author

Rick Barrera is the president of Rick Barrera and Associates, a consulting company that designs and executes differentiating marketing strategies. An in-demand professional speaker, he is also the coauthor of ""Collaborative Selling and Non- Manipulative Selling,""

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Product details

Paperback: 181 pages

Publisher: Morgan James Publishing (July 1, 2006)

Language: English

ISBN-10: 1933596449

ISBN-13: 978-1933596440

Product Dimensions:

6.3 x 0.5 x 8.9 inches

Shipping Weight: 12 ounces

Average Customer Review:

3.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#1,877,184 in Books (See Top 100 in Books)

I am a college student and bought this book for my sales management class. It's really easy to read and understand. It does provide good tips.The reason for the three stars? It is not back my research or anything with credibility. Yes, it's reasonable and one can argue that the methods explained are logical and realistic. That leads to another problem it provides lots of ideas but not practical unless you work really hard with creating a new system to market yourself, but in general it doesn't add much value that can be applicable to your current sales job. A lot of the stuff is kind of common sense and some I doubt they will work --such as advertising yourself and writing articles and books--- seriously who has time to do all that just to create an image of a knowledgeable expert in your field, most salesmen don't have time to do these stuff or their writing skills are not up to par to be a published author. The advices-- most are hard to apply immediately and are limited due to budget and skills. Compared to other good sales books I read, this one lacks credibility, provides common ideas-- nothing new and hard to apply ideas quickly...So in general, this book flows- easy read- some tips work and are good but most are either too costly or too hard to implement.If you're a student-- yea read it to learn some new stuff and learn out to create your simple things-- 30 seconds elevator speech and how to present yourself--.This book is written for current sales people-- beginners will find it helpful and it's easy to understand (everything is explained well and it's well organized).If you're an expert or had been doing sales for awhile-- hmm, I'd recommend find another book..Of course, that's just my personal opinion so if the positive points fit what you're looking for--- it's a buy.I've have been in sales before--knocking on doors to sell att u-verse stuff.

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Collaborative Selling: How to Gain the Competitive Advantage in Sales PDF

Collaborative Selling: How to Gain the Competitive Advantage in Sales PDF

Collaborative Selling: How to Gain the Competitive Advantage in Sales PDF

Collaborative Selling: How to Gain the Competitive Advantage in Sales PDF